The new service brand 1O1O HOME's media launch event has concluded successfully. Bruce Lam, CEO of HKT Consumer, shared the brand's philosophy and positioning at the event. He detailed how the brand upholds the excellence of 1O1O by offering an array of prestigious and personalised services. Utilising the group's leading-edge fibre broadband and high-speed 5G network technologies in conjunction with various smart home devices, the brand aims to comprehensively enhance customers' home experiences. Special guests at the event included Ms. Yiyin Zhao, Managing Director of Samsung Electronics Hong Kong, who outlined the latest mobile connectivity advances and AI developments in respect of Samsung’s smart home and mobile products. Also present was Tommie Lo, Founder and CEO of Preface, who discussed AI trends and how the technology is vastly improving many aspects of everyday life.